Target Audience and The Audience Survey

Target Audience was an important area for discussion within Our Final Production. We decided that our final piece would be rated a 15, as it features heavy shots of gore and violence, though doesn't contain any direct attacks. You never see a victim getting stabbed, for example, only the victim after he had been stabbed, and therefore, we believe that a 15 would be a suitable rating for Our Final Production. In terms of who it is aimed at, we would personally say that a teenage demographic would be a viable source for viewing Our Final Production, though as we have created a Psychological Thriller, a more mature audience could find aspects to our production that could entertain them. The idea behind our production is that there are shifting alliances and feelings of betrayel and mistaken identity, so that there's plenty to both confuse and to work out within the overall production for a large audience. That said, we wouldn't target children at all with this piece, and the appeal probably would not be as large for an older audience, for example those in their middle ages and older. Though the storyline would be mature, the film itself still remains a Thriller, and so not everybody would benefit from watching it. The film would probably be more engaging to teenage males than females, due to violence and cursing, and so we would pinpoint the ideal age for watching our film around that of a 16 year old male teenager. That said, others could most certainly enjoy Our Final Production. However, to find out if the demographic we had predicted was reflective of an actual audience, I decided to ask real people who were outsiders to Our Final Production to comment on specific aspects of the piece, to find out which sort of person enjoyed it the most, and who found it to be less appealing.

I created an eight-question survey for people within our media class to fill out, in order to receive feedback based on the scores they gave us. When we all watched the Final Productions together a class, I gave ten questionnaires (five to girls, five to boys), and asked them to comment on Our Final Production, and to rate it in different fields. The following is the survey I created:

Do you think our production represents the Thriller genre well?

1. 2. 3. 4. 5.

The marks we received in this field were: 4, 5, 5, 4, 4, 5, 4, 4, 4, 5. Our average in this field was 4.7/5

How effective was the music in creating an ominous atmosphere within the production?

1. 2. 3. 4. 5.

The marks we received in this field were: 5, 4, 4, 5, 4, 5, 5, 4, 4, 5. Our average in this field was 4.5/5

How would you rate the variety of camera angles used within the production?

1. 2. 3. 4. 5.

The marks we received in this field were: 4, 4, 5, 4, 4, 4, 5, 3, 5, 5. Our average in this field was 4.3/5

Do you think we used our time effectively within the filming and editing of the piece?

1. 2. 3. 4. 5.

The marks we received in this field were: 5, 4, 5, 5, 5, 4, 5, 5, 5, 4. Our average in this field was 4.7/5

How professional did the production look?

1. 2. 3. 4. 5.

The marks we received in this field were: 5, 4, 4, 4, 5, 4, 5, 5, 5, 4. Our average in this field was 4.5/5

Did the production have good continuity?

1. 2. 3. 4. 5.

The marks we received in this field were: 5, 4, 5, 5, 4, 4, 4, 5, 4, 5. Our average in this field was 4.5/5


Was the narrative/storyline easy to follow within the production?

1. 2. 3. 4. 5.

The marks we received in this field were: 4, 3, 5, 4, 4, 5, 5, 4, 4, 3. Our average in this field was 4.1/5

How original would you say the production was?

1. 2. 3. 4. 5.

The marks we received in this field were: 4, 4, 4, 5, 4, 4, 5, 4, 4, 4. Our average in this field was 4.2/5


Scores were measured as 1 being poor, and 5 being good. Therefore, if people felt that we had incorporatad a good variety of camera shots, they would circle 4 or 5, but if they felt that we did not represent the Thriller genre well, they would circle 1 or 2.


The two highest ratings which we received were on how well Our Final Production represents the Thriller Genre, and how effectively we used our time in filming, which I personally agree with. It is also interesting to note that the area in which we scored the weakest mark based on audience feedback was the area were I personally feel the weakest part of our production was, showing that generally, the audience opinion matched our own. The main things we would change in the future based on the audience feedback is to continue with aspects such as low-key lighting, but also to create a narrative that's easier to follow. Though part of the mystery of the piece was deliberate, we understand that people watching the film may struggle initially to understand exactly what is going on, and from this we would work on creating a tighter, more coherent storyline in our next production.


From the results, we also found that, as we predicted, teenage males within our class seemed to have the biggest interest in Our Final Production. When asking questions about filming and editing, and about particular scenes, it was mainly male members we observed who were asking the questions, and in the audience surveys, the lowest scores were given by females, showing that males would probably enjoy Our Final Production more than a female audience. That said, all results, both male and female, were still positive, and so we must assume that a large audience would still enjoy Our Final Production.